Atlas Goalkeeping takes its name from the Titan of Greek myth who held up the heavens, and its tagline ties that burden to the goalkeeper's job: "You hold the line." The brand says its founders are lifelong soccer fans and goalkeepers who wanted gloves that work as an extension of a keeper's will to win.
Atlas makes both flat-cut and roll-finger gloves and pitches them as professional quality at grassroots prices. It also runs an online community for keepers and offers deals to subscribers of the ARS Goalkeeping YouTube channel, which covers training and glove reviews.